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Advertisement Sponsorship Disclosure Monitoring

링크공유 프린트

The purpose.

  • By carrying out a regular, concentrated monitoring regarding whether or not the laws and the regulations of the broadcasting advertisements and the sponsorship notices are abided by on the part of the broadcasting businessman, watching the broadcasts by the ordinary citizens due to the indiscriminate advertisements and sponsorships. The alleviation of the discomfort.
  • The inducement of the voluntary abidance by the broadcasting laws and regulations of the businessman regarding the regulations regarding the broadcasting advertisements through the monitoring standard, the guidance regarding the main case examples of the violations, the education, etc.

The contents of the business.

The monitoring of whether or not the laws and the regulations regarding the broadcasting advertisements, the sponsorship notices, etc. have been abided by.

방송광고·협찬고지 등에 대한 법규 준수 여부 모니터링의 상세내용
Type Contents Grounds
The total amount of the advertisements The total amount of the daily advertisements, the total amount of the advertisements per the time of the organization of a broadcast program, the notice on the number of the times and the time of the middle advertisements, and the size and the location of a caption broadcast. Article 59 (Broadcast advertisement) of the Enforcement Ordinance of the Broadcasting Law.
The virtual advertisements The sport game relay amusement, the virtual advertisement of a sport reporting program, and the size, time, and method of the notice. Article 59-2 (Virtual advertisement) of the Enforcement Ordinance of the Broadcasting Law.
The indirect advertisements The size, the time, and the method of the notice on an indirect advertisement in the fields of the refinement and the amusement. Article 59-3 (Indirect advertisement) of the Enforcement Ordinance of the Broadcasting Law.
The sponsorship notices The form regulations, including the method, the time, the number of the times, the location, the size, etc. of a sponsorship notice. The permitted genre of a sponsorship notice. And a regulation that is related to a prohibited item. Article 60 (Sponsorship notice) of the Enforcement Ordinance of the Broadcasting Law.
The non-commercial public interest advertisements The ratio of the organization of the non-commercial, public interest advertisements. Article 10 (The ratio of the organization of the non-commercial public interest advertisements) of ‘The notification regarding the organization of a broadcasting program and the others of the like.

The inducement of the autonomous abidance by the laws and regulations of a broadcast businessman.

  • The execution of a face-to-face education according to the special characteristic by the channel. And the support for the education at any time through the e-learning.
  • Making open to the public in the homepage of the foundation, including a video on the main case examples of the violations of the laws and regulations regarding the broadcasting advertisements and the sponsorship notices of the broadcasting businessman, a book based on the monitoring, etc.
  • The execution of the counseling at any time that is based on the monitoring- Abiding by the midion (edu.kcmf.or.kr) laws and regulations. And the use of the Q&A bulletin board in the education.
  • The inducement of the abidance by the laws and regulations
    (The education at any time).     법규준수 유도(수시교육)